AdoptimalAdoptimal
CRM systems

CRM systems for small and mid-sized companies.

One system for sales, pipeline and customer relationships. No spreadsheets, no e-mails lost in Outlook, no notes in a paper notebook. Set up so the team actually opens it every day.

When CRM is due

Six signs CRM will help.

A CRM is not mandatory in every company. But if any of these signs ring a bell, it is time to think about it.

Pipeline only in the salesperson’s head

When the salesperson is sick or leaves, opportunities disappear with them. The manager has no view of what is being negotiated or in what stage.

Customer history scattered

Communications in e-mails, notes in a notebook, contracts on a shared drive. When the customer calls, you spend half an hour finding who last spoke to them.

Reporting takes more time than selling

End of month means a few days of pulling numbers into a spreadsheet. The manager wants it weekly, but there is no capacity for that.

Leads get lost between marketing and sales

Marketing brings in contacts, sales never hears about them or reaches out too late. No feedback on which channel actually works.

No view on customer visits

Sales reps are in the field, but who, where and with what outcome only lives in a calendar nobody reads.

Forecast as crystal-ball reading

Forecasts for management are guesses based on how the sales team feels on Monday. Management plans production and cash flow on that.

What CRM means here

We pick it, roll it out, finish it.

A CRM does not solve the problem by itself. People who use it do, and a process that fits it. Our job is to pick a platform that lasts, deploy it without shock and make sure the whole team still works in it a year later.

Platform selection

No universal "best CRM". We choose based on company size, sales cycle and integrations.

  • Map of the sales process and pipeline
  • Short shortlist of 2 to 3 platforms
  • Comparison on price, features, integrations, exit cost
  • Recommendation with reasoning

Rollout and migration

Pipeline configuration, field setup, automations and data import from whatever the company kept until now.

  • Pipeline, stages and custom fields configuration
  • Import of contacts, opportunities and history
  • Integration with e-mail, calendar, phone
  • Sales team training and templates for common situations

Integrations and workflow

Connecting the CRM with what already runs in the company. Accounting, invoicing, web, marketing.

  • Accounting and invoicing (ABRA Flexi, Pohoda, Fakturoid)
  • Web forms as a lead source with automatic qualification
  • Mail marketing and newsletter platforms
  • Reporting and dashboards for management
CRMs we work with

We deploy what fits your sales process.

We do not have one favourite CRM we push on everyone. We pick by team size, industry and what you already use, and connect it to the rest of the company.

  • Pipedrive

    Sales pipeline for small and mid-sized teams.

  • Raynet

    Czech CRM with ARES, e-mail and calendar integrations.

  • Tabidoo

    No-code CRM built to fit your process.

  • HubSpot

    Free tier plus marketing and sales automation.

The key is not the CRM brand, but whether people actually use it and whether it leads to closed deals. We recommend after a short consultation.

Frequently asked

What people ask about CRM.

  • Without knowing the company we recommend none. A 5-person consulting firm needs something different than a manufacturer with 70 reps in the field. We most often work with Pipedrive, Raynet, Tabidoo and HubSpot. The choice always depends on sales cycle, integrations and budget.
Pojďme to zapnout

Let us look at your pipeline.

Write us a few lines about how you run sales today. We will come back with a short proposal on how it could look better.

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